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PinkVERIFY™ Launches As OGC ITIL® Software Scheme Assessor
HP Service Manager 7.1 First Product Assessed

TORONTO, ON – March 1, 2010 – Pink Elephant has officially launched its PinkVERIFY V3.1 ITSM software assessment service as a Licensed Software Assessor under the Office Of Government Commerce’s (OGC) IT Infrastructure Library (ITIL) Software Scheme.  Now, Pink Elephant is able to provide ITSM tool vendors the PinkVERIFY stamp of approval as well as the OGC’s ITIL swirl process compliant bronze, silver or gold logos.

To become a Licensed Software Assessor, Pink Elephant successfully passed a three stage audit conducted by the APM Group.  The third stage of the audit was a live pilot of the assessment which Pink Elephant conducted with HP Service Manager 7.1 software.  

HP Service Manager 7.1 successfully obtained the PinkVERIFY stamp of approval as well as the Gold OGC ITIL Swirl process compliant logo for Incident, Problem, Change, and Service Asset & Configuration Management.

According to Pink Elephant’s President, David Ratcliffe, this recognition solidifies PinkVERIFY’s reputation in the industry:  “We’re pleased that Pink Elephant is now recognized by the OGC and APM Group as a licensed software assessor and that our PinkVERIFY service now incorporates the OGC criteria and requirements of the ITIL software assessment scheme,” he says.  “This is a very positive step forward for the industry, not only for tool vendors, but also for users of ITIL compatible software. Congratulations to HP for helping to make history with us.”

The updated version of the PinkVERIFY software assessment service incorporates the full requirements of the OGC ITIL Software Assessment Scheme.  It also provides deeper focus on process integration, enabling a tool vendor to further differentiate its tool for the ITIL user market.

“As customers engage in service management projects to align technology and business objectives, this assessment will help validate that a product meets certain requirements to support key technology processes,” said David Flesh, director of product marketing, Software and Solutions, HP.  “This latest Pink Elephant validation of HP Service Manager 7.1 is further evidence that this product will help customers meet those objectives.”  

For more information about the PinkVERIFY software assessment service, visit or call 1-888-273-7465.

For more information about the ITIL Software Scheme, visit the OGC’s website:

About Pink Elephant

Pink Elephant is proud to be celebrating 20 years of ITIL experience – more than any other service provider. Operating through many offices across the globe, the company is the world’s #1 provider of ITIL and ITSM conferences, education and consulting services. To date, more than 200,000 IT professionals have benefited from Pink Elephant’s expertise. Pink Elephant has been championing the growth of ITIL worldwide since its inception in 1989, and was selected as an international expert to contribute to the ITIL V3 project as authors of the Continual Service Improvement book and through representation on the International Exam Panel. For more information, please visit

ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.  


For further information, please contact:

Brent Artemchuk
Director, Marketing and Communications
Pink Elephant
Toll Free: 1-888-273-7465, Ext. 252