Marketing Manager

Privately owned and headquartered in Burlington, Ontario, Pink Elephant is a global leader in providing IT Service Management consulting, education, and conferences. We are proud to be celebrating 40 years as a highly respected pioneer in our field.

We are looking for an experienced and enthusiastic B2B Marketing Manager who can lead the charge on marketing projects but also enjoys rolling up their sleeves and contributing as a team member.

Working from the Burlington corporate head office, the Marketing Manager reports directly to company senior executives and will focus on developing, executing, and managing marketing activities for Pink Elephant’s portfolio of services while working in tandem with many different teams at across the company including sales, customer service, product management and the conferences team.

The well-rounded and highly creative B2B Marketing Manager will have various responsibilities including launching new services, creating communications, assisting with events, planning and reporting, lead generation, design and creation of sales and marketing materials, and developing email and tradeshow campaigns.

This role is best suited for individuals with experience in a fast-paced small-to-medium size entrepreneurial business model.


  • Plan and launch new services – training, conferences, consulting
  • Research and maintain a competitive database
  • Create integrated marketing campaigns including direct marketing, industry events and various forms of digital
  • Develop and support marketing communications including print, digital and web content creation
  • Provide marketing support for third party shows – booth design and layout, advertising, collateral, promotional items
  • Build and maintain relationships with many different levels of colleagues across the business
  • Effectively manage external suppliers to ensure that projects and services are delivered on and on budget
  • Measure and report on marketing results


  • Bachelor’s degree in business and marketing, or relevant work experience
  • 10+ years B2B marketing experience
  • People management considered an asset
  • Strong project management skills
  • Strong commercial, entrepreneurial and strategic mind set with extensive hands-on experience of marketing planning and implementation
  • Self-starter who can prioritize and be productive with minimal oversight
  • Excellent verbal and written communications skills, including analytical, editing/proofreading skills, and presentations
  • Up-to-date knowledge and passion for education and its potential in helping clients reach their goals
  • Results-oriented – proven ability to develop action plans and execute against them to achieve results
  • Outstanding organization and time management skills - able to multi-task, prioritize and delegate effectively in a fast-paced environment
  • Strong computer skills (MS Office, CRM Dynamics database)


  • Competitive compensation/benefits package including a company sponsored RRSP
  • Enhanced paid days off in addition to vacation time
  • Opportunity for learning and growth working in a very dynamic multi-faceted business environment
  • Continuing education reimbursement
  • Opportunity to earn IT and business certifications (e.g. ITIL ®; Change Management, Lean IT, etc.)
  • Wellness programs including subsidized fitness club memberships
  • A dynamic, entrepreneurial small office environment
  • An interesting, collaborative, and challenging work experience


If this sounds like you, please forward your resume and a cover letter that states salary expectations to

Due to the volume of applications, we can only respond to those individuals who are selected for an interview. No agencies please. Pink Elephant welcomes applications from people with disabilities. Please contact if you require accommodation during the recruitment process.