COURSE OVERVIEW
This one-day, non-certification course is designed for business professionals across all departments who seek to enhance their understanding of artificial intelligence (AI), as well as explore how AI technologies can be integrated into their organizations. Covering crucial AI terminology, concepts, and applications without diving into technical complexities, this course is perfect for nontechnical professionals looking to stay relevant in a soon-to-be AI-driven world.
AI is already reshaping industries and revolutionizing how we work – and its influence is profound and ever-growing – with far-reaching implications for businesses and society. Artificial Intelligence (AI) Essentials will help you understand the current and future uses of AI, recognize potential risks, and identify the opportunities AI presents for you and your organization. By the end of the course, you’ll be able to confidently engage in AI-related business discussions and decision-making within your organization, as well as understand many of the AI tools available to business professionals that significantly enhance the productivity and efficiency of personnel.
KEY BENEFITS
This one-day course offers a comprehensive introduction to artificial intelligence (AI) tailored for business professionals. It demystifies AI jargon by providing a clear understanding of its core concepts and practical applications across various business functions. Through real-world examples and interactive discussions and exercises, you'll gain the knowledge to confidently engage in AI-related conversations and decision-making within your organization.
- Practical AI knowledge: Understand AI opportunities, tools, risks, and rewards.
- Foundational understanding: Grasp AI concepts and the current AI landscape.
- Master key terminology: Learn essential AI terms, applications, and related technologies.
- Generative AI awareness: Explore the possibilities of generative AI (Gen AI) for your work.
- Organizational impact assessment: Identify both the positive and negative implications of AI for your company.
- Risk management: Learn about potential risks that include cybersecurity challenges.
- Future-readiness: Stay ahead of the curve in an AI-driven world.
LEARNING OUTCOMES
There are multiple hands-on exercises, interactive discussions, and real-world case study examples embedded all throughout the agenda.
1. AI Fundamentals:
- What is AI?
- Understand the definition of AI and its significance in today’s business environment.
- Differentiate between AI, machine learning, and deep learning in clear, nontechnical terms.
- Types of AI:
- Learn about narrow AI versus general AI and how these technologies apply to real-world business scenarios.
- Data and algorithms:
- Understand the crucial role of data in AI and get a high-level overview of how AI algorithms function – without technical jargon.
2. Business Applications of AI:
- Real-world use cases:
- Explore how AI is transforming key business functions that include marketing, operations, customer service, and finance. You will also learn how AI is revolutionizing various aspects of business operations by enhancing efficiency, personalization, and decision-making.
3. Strategic Considerations and Implementation:
- AI strategy:
- Understand the importance of an AI strategy and how to align AI initiatives with your business goals, as well as measure the ROI from AI projects.
- Challenges and ethical considerations:
- Delve into important topics like data privacy, bias in AI, and the need for ethics in AI development. And learn about HR policies and change management strategies when adopting AI.
- Cybersecurity:
- Address cybersecurity risks related to AI and review case studies of AI-related fraud or security breaches.
4. Getting Started with AI:
- Practical steps for businesses:
- Identify opportunities to incorporate AI, starting with pilot projects and fostering a data-driven culture.
- Unleashing the power of generative AI (GEN AI) – practical applications for businesses:
- Review the many diverse applications of GenAI: business correspondence; document creation; content summarization and comparison; image/picture and video generation; and presentation enhancement.
- The significance and importance of prompt engineering:
- Understand and practice how to formulate prompts for various scenarios and how to analyze and refine AI’s response.
- Understanding the value of using multiple LLMs:
- Learn how to leverage multiple large language models (LLMs) to improve the accuracy and reliability of AI-generated outputs by comparing and validating the results.
5. Resources for Further Learning:
- Discover where to find additional AI learning resources that include online courses, books, and industry publications. Receive guidance on staying up to date with the latest AI trends and advancements to ensure your ongoing personal and professional growth in this dynamic field.
WHO SHOULD ATTEND?
This course is suitable for anyone in any role working in any department across the business.
PREREQUISITES
There are no prerequisites for this course.
EXAM & CERTIFICATION
There is no exam or certification for this course.
COURSE E-MATERIALS
Material for this course will only be provided as downloadable soft-copy files that can be viewed on a variety of devices. Participants may print a hard copy of the files in whatever format best meets their needs and can only use the files under the Pink Elephant Terms of Use .
