Conference Certification Courses
Make the most of your education experience at Pink20!
We have all of our most popular certification courses available in the days before and after the conference.
DevOps Essentials
COURSE OVERVIEW
This certification course, designed by Pink Elephant, provides a new and unique perspective of DevOps through the ‘Full Stack’ of culture, practices and automation.
This is the most comprehensive, content-rich DevOps certification course in the industry! And, it includes a DevOps assessment.
What is the ‘Full Stack’ approach?
As a major game changer in IT, the DevOps revolution has brought about new practices in the Application Development and Systems Operations areas that can help your organization deliver IT services better, faster and cheaper. This course identifies the three critical success factors that make up the ‘Full Stack’ approach, including:
- Changing culture
- Improving practices and processes
- Leveraging automation technologies
When you return to work, you will know about 15 very specific practices that are
essential to delivering effective DevOps. And, you will have the results of your
assessment that will be the starting point of your action plan for continuous
improvement.
LEARNING OUTCOMES
Upon successful completion of DevOps Essentials, you will be able to articulate the benefits of implementing the Full Stack of DevOps culture, practices and automation at your organization to enable improved quality, higher speed and a reduction in costs, by meeting a progressive set of expected outcomes.
- Describe what DevOps is, and what it isn’t
- Explain the approach of thinking about the critical success factors of DevOps as a ‘Full Stack’ of culture, practices and automation to determine what it means for your organization
- Explain the need for DevOps as a solution to problems facing organizations today
- Summarize how the need for more value from IT drives the business towards DevOps
- Summarize the cultural, structural and technological barriers that IT faces when attempting to deliver services at the right quality, speed and cost and why challenges are faced when implementing DevOps in today’s organizations
- Explain the basic concept, principles and scope of DevOps, including ‘The Three Ways’ and accelerators such as Lean and Agile that supported the evolution and emergence of the movement
- Summarize the key cultural values, Service Management, Project Management and Software Development processes and technologies that enable DevOps
- List the ways in which DevOps transforms culture and better organizes people to solve the cultural and structural challenges facing IT
- Explain the way that DevOps structures teams and people within an organization in support of its culture, processes and technologies
- Describe how DevOps practices transform processes, utilizing Lean, Agile and ITSM accelerators to solve the process design problems facing IT
- List the ways in which DevOps transforms and organizes technology through automation and new tools to solve the technological problems facing IT
- Learn 15 very specific practices related to culture, processes and automation
that are must-haves for effective delivery of DevOps
WHO SHOULD ATTEND?
This essentials level course is designed for anyone in IT Service Management, Operations or Software Development seeking to understand how a DevOps approach will help your organization deliver more business value.
PREREQUISITES
There are no prerequisites for this course.
EXAM & CERTIFICATION
This course prepares participants for the examination leading to the DevOps Essentials certificate, granted by Professional Designations:
- Exam is 1 hour; multiple-choice; closed book
- You will receive an exam voucher for the web-based exam, to be scheduled after the course
- 18 PDUs are awarded
COURSE E-MATERIALS
Material for this course will only be provided as downloadable soft copy files that can be viewed on a variety of devices. Attendees may print a hard copy of the files in whatever format best meets their needs, and can use the files under the Pink Elephant Terms of Use.
All attendees are given access to Pink Elephant’s learning portal, which contains numerous value-added documents, e-files and enriching learning materials.
ITIL 4 Foundation
PINK ELEPHANT IS THE WORLD’S ITIL® 4RUNNER!
Pink Elephant once again leads the way in ITIL certification! Choose the world’s ITIL 4runner for your ITIL 4 certification.
When it comes to ITIL and IT Service Management, Pink continues to stand out – after 25 years and 4 versions of ITIL, we’re still the one everyone looks to first.
Over the years, NO OTHER organization has been as deeply entrenched and influential in ITIL as Pink. Having played many major and key roles in the development of ITIL over the years and now the new ITIL 4 line up of courses, we’re extremely passionate and excited about this new release! Look no further than Pink Elephant for your ITIL 4 training and certification.
ITIL 4 CERTIFICATION PROGRAM
The Foundation course is a mandatory requirement for all other courses.

To check availability for other courses in the ITIL 4 certification scheme, click here.
ITIL V3 TO ITIL 4 TRANSITION CERTIFICATION COURSE
When the remainder of the ITIL 4 courses are introduced in late 2019, there will be a “bridging” course available to those individuals who have acquired 17 credits in the ITIL v3 certification scheme. This is one of many reasons why IT professionals are encouraged to continue to participate in the v3 certification program.
Click here to view Pink’s ITIL v3 courses and certification scheme.
ITIL 4 FOUNDATION COURSE OVERVIEW
This two-day course prepares you for the examination leading to the Foundation Certificate In IT Service Management.
The course is designed as an introduction to ITIL 4 and enables you to understand a new way to look at IT Service Management through a Service Value System (SVS).
What’s the difference between ITIL v3 and ITIL 4? In a nutshell, ITIL v3 describes Service Management around 26 processes and functions that are part of a continuous process of 5 life cycles: Service Strategy, Service Design, Service Transition, Service Operation and Continual Service Improvement. All of the v3 body of knowledge is still very worthwhile and relevant!
ITIL 4 takes you through a more evolved view of a Service Value System (SVS), which provides a holistic end-to-end picture of what it really means to contribute to business value, and also integrates concepts from models such as Lean IT, Agile and DevOps.
At the end of this new two-day course, attendees will have an understanding of the following:
- High level overview of ITIL v3’s 5-step Lifecycle model and how the current 26 processes and functions map to the new ITIL 4 SVS model
- The seven Guiding Principles of ITIL 4
- ITIL’s new Service Value Chain
- The four dimensions of Service Management
- The 34 ITIL practices, with a primary focus on 18 of these
- Key concepts from Lean IT, Agile, DevOps, and Organizational Change Management, and why these are important to deliver business value
WHO SHOULD ATTEND?
The ITIL 4 Foundation Certification Course is designed for anyone working in IT looking for IT Service Management education and an understanding of how to provide business value. Also, anyone who is looking to upgrade their ITIL v3 certification and knowledge.
PREREQUISITES
There are no mandatory prerequisites.
EXAM & CERTIFICATION
- This course prepares participants for the examination leading to the Foundation Certificate In IT Service Management. A 60-minute, 40 question, multiple-choice exam is scheduled on the last day of the course, and is administered by an independent examination body. For online courses, the exam may be scheduled and completed online.
- A passing mark of 65% is required to receive your certificate. An exam review is included in the course to help prepare attendees for the final exam
- You will attain 12 professional development units (PDUs) for Project Managers
Lean IT Foundation: Understanding Lean IT Principles & Objectives
JOIN THE LEAN IT REVOLUTION!
We strongly believe that “Lean Thinking” needs to be a part of EVERY IT professional’s toolkit.
Lean IT is all about understanding how to assess business processes to identify and eliminate waste. Already many IT professionals from all levels — operational, tactical and strategic — have taken the certification course and are undertaking value-added and cost cutting process improvement activities. How about you? Are you ready to learn more about what it really means to take control of processes — any process?
Here’s one IT executive’s view from a major insurance company:
“To date, close to 300 of our staff have taken Lean IT courses. And, more to go. I strongly believe that applying Lean and Six Sigma to IT processes has enabled us to gain numerous efficiencies…I would highly recommend Lean IT training to everyone (except our competition).”
Now it’s your turn….are you ready to understand what continuous improvement really means?
LEAN IT CERTIFICATION PROGRAM
This Foundation level course is the first in the new Lean IT certification program defined by the Lean IT Association. It is a mandatory requirement for all other levels within the certification scheme.

After acquiring Foundation Level Certification, you can gain a deeper, more practical level of knowledge about Lean IT and Six Sigma by taking the other courses, also offered by Pink Elephant. Click here for course descriptions.
COURSE OVERVIEW
This course prepares you for the exam leading to the Lean IT Foundation
Certificate.
Based on the core principles of Lean, the two-day
Foundation level certification course will help IT departments become more
business-value oriented, removing waste, inflexibility and variability. The
principles of Lean IT are applicable to all IT operations regardless of industry
or sector. Any organization effectively applying Lean IT will notice increased
user and customer satisfaction, reductions of IT costs, increased productivity,
and ability to manage demand more efficiently.
Lean IT is built on the proven Lean and Six Sigma practices developed in manufacturing organizations around the world, and the new courses have been tailored for IT processes (including ITIL®, COBIT®, etc). Regardless of which framework or standard your IT organization has chosen, the central focus of Lean IT is about learning how to assess a process to eliminate waste, where waste is defined as something that adds no value to a product, service, or output.
- "Lean IT is one of the first IT Management training classes I have taken that goes beyond basic concepts to actually provide me practical tools and methodology for how to improve”
- “My boss told me to take the Lean IT class because he thinks I create fat processes; I did not know what he meant until I took this class. Now I know exactly what he means!”
- “I have a deep background in Six Sigma and Lean on the business side but I did not know how these principles applied to IT Service Management until I took the Lean IT class — my eyes have been really opened"
- “What I like about the Lean IT class is that I can use the principles and tools I learned in this class in my daily life not just at work"
LEARNING OUTCOMES
- Understand the origin and development of the Lean and Six Sigma philosophies, and key elements
- Understand and be able to identify the concept of waste
- Learn about and how to apply Lean analytical tools
- What is and how to apply A3 Thinking
- What is and how to apply the cycle of continuous improvement: Plan-Do-Check-Act
- Go Look and See (fact not emotion)
- Value Stream Mapping
- What is the concept of “Kaizen” (System, Process, Activity)
- Standardize Work Practices
- What is and how to apply 5S (Sort, Set in Order, Shine, Standardize, Sustain)
- Visual Workplace (eliminate visual and mental noise)
- Be able to define Key Performance Indicators (KPIs) for your organization
- Be able to initiate, document, and implement process improvements
- Reduce costs by eliminating waste and inefficiencies in your IT infrastructure and processes
- Increase productivity through improved resource management
- Increase user and customer satisfaction by focusing on delivering value
WHO SHOULD ATTEND?
This course is designed for EVERYONE! At Pink Elephant we strongly believe that "Lean Thinking" needs to be a part of EVERY IT professional's toolkit. Already, many roles from service desk analysts through to process owners, team leads and supervisors, department managers and also including CIOs, have taken this course and benefited greatly from a deeper understanding of how to assess business processes to identify and eliminate waste.
PREREQUISITES
There are no prerequisites for this course.
EXAM, CERTIFICATION & AWARDS
- This course prepares you for the examination leading to the Lean IT Foundation Certificate. For traditional, live classroom and onsite presentations the exam is scheduled during the last day of class. It is a 60 minute, 40 question, multiple-choice exam. For virtual online instructor-led courses you will receive an exam voucher to take the exam online any time after you have completed the course. The Lean IT Foundation examination is administered and marked by APMG. You must attain a passing mark of 65% to attain your certificate
- You will attain 15 professional development units (PDUs) for Project Managers
COURSE E-MATERIALS
Material for this course will only be provided as downloadable soft copy files that can be viewed on a variety of devices. Attendees may print a hard copy of the files in whatever format best meets their needs, and can use the files under the Pink Elephant Terms of Use.
COURSE READING
Materials included with this course provide a very good overview of the concepts and principles, and adequately prepare attendees for the exam.
Agile Scrum Foundation
COURSE OVERVIEW
In today’s business climate it is more critical than ever to remain flexible, keep costs low and shorten delivery cycle times. These growing pressures demand a new approach to development activities, project management approaches and business in general. Agile product development practices provide an iterative and adaptive approach to accelerating business value generation through the collaboration of cross-functional teams focused on continuous improvement, scope flexibility and delivering essential product quality. Scrum, the most popular Agile methodology is a framework for developing and sustaining complex products, while productively and creatively delivering products of the highest possible value.
This unique 2-day certification course provides the essential knowledge needed by IT professionals in Agile methodologies and Scrum practices. It focuses on the basic principles and concepts of both Agile and Scrum with an emphasis on several Scrum components like managing sprints, Agile meeting structure, the key roles and methods.
LEARNING OUTCOMES
The course is designed as an introduction to the core topics associated with Agile and Scrum. Specifically, by the end of this course, participants will understand:
- Concepts of Agile and Scrum including the “Agile way of thinking”
- Scrum practices including roles, events, the importance of backlog and the definition of done
- Scrum planning and estimation
- Monitoring of Scrum projects including Burn-down charts, Kanban boards and Information Radiators
- Advanced Scrum concepts including applying Scrum in large, complex projects and within distributed teams
- How to create an Agile workspace
WHO SHOULD ATTEND?
This course is applicable to anyone working in the fields of IT and project management, particularly those participating in projects.
PREREQUISITES
No prerequisites are required.
EXAM & CERTIFICATION
This course prepares participants for the examination leading to the Agile Scrum Foundation Certificate, granted by EXIN.
- Exam is offered through EXIN in paper-based or computer-based format
- Exam is 1 hour, closed book
- The exam consists of 40 multiple choice questions
- A passing score of 65% is required to achieve certification
- 14 PDUs are awarded
COURSE E-MATERIALS
Material for this course will only be provided as downloadable soft copy files that can be viewed on a variety of devices. Attendees may print a hard copy of the files in whatever format best meets their needs, and can use the files under the Pink Elephant Terms of Use.
WE ALSO RECOMMEND
For those participants who are new to Agile, Lean IT and DevOps we recommend also taking:
OTHER AGILE COURSE OFFERINGS
For your reference, here is a summary of the Agile courses offered by Pink, together with a brief description and who should attend.
Agile Scrum Foundation
An introductory and general course to understand the fundamentals of Agile, Scrum and related methodologies.
Certified Agile Scrum Master & Leader
The course covers fundamentals and also provides a managerial and leadership perspective on Agile and Scrum and related methodologies.
IT Business Relationship Manager
COURSE OVERVIEW
This three-day course will prepare you for the exam leading to the IT Business Relationship Manager (IT-BRM®) Certification.
In today’s high-tech digital world, businesses are experiencing an unprecedented rate of change. At the center of it all is IT. Within IT, Business Relationship Management processes and the specific role of the Business Relationship Manager (BRM) play a critical role in achieving successful business results.
There is no doubt that the key role of the BRM is becoming increasingly vital as business units come to depend more on technology to drive business value. The need to have a designated role to ensure strong communication between IT and other departments has never been greater. But to be effective, BRMs must possess a deep understanding of an organization’s business processes, goals and objectives. Acting as an intermediary between IT and other departments, a BRM plays a big part in reducing business and IT barriers within an organization.
The IT Business Relationship Manager Certification course has been designed to give you the key teachings needed to be a highly effective BRM. It is presented in a systematic fashion and is based on customer feedback along with Pink’s own vast expertise, focusing on core principles of Business Relationship Management. The course delivers hands-on, interactive activities to help you:
- Establish, build and maintain the relationship between IT as a service provider and internal business stakeholders
- Identify business value and ensure that both IT and stakeholders understand the requirements to meet strategic goals
- Identify business partner needs and requirements and ensure that the service provider can meet these needs as business needs change or evolve over time
- Assist the business in understanding, measuring and leveraging the value of a service
WHY CHOOSE PINK
There are three major differentiating components that run throughout the course. No other BRM course includes these components.
- The New iBRM Framework
You will be introduced to the NEW Integrated Business Relationship Management Framework (iBRMF) made up of five lifecycle phases:
- Business & IT Strategy
- Customer Engagement
- Plan, Build, Test & Deploy
- Operational Excellence
- Continual Improvement
- Actionable BRM Maturity Model
You will be encouraged to assess and identify the maturity levels for both your role AND the organization in each of the iBRM Framework phases – that’s a total of 10 measurement points. The course then recommends actions that can be taken at each measurement point for advancement through to the next maturity level.
- Practical Hands-On Activities
Throughout the course you will be introduced to practical hands-on activities specially designed to build upon what you’re learning and help you apply the new techniques and practices back at work.
Additionally, this course is organized and structured with an intuitively relatable flow where each topic in each module logically relates to the next, making it easy to follow and build upon.
LEARNING OUTCOMES
- Understand the purpose, objectives and challenges of implanting a BRM practice
- Understand the IT Business Relationship Organizational Model to discover how to form a true partnership between the service provider and business units
- Understand the Integrated Business Relationship Management Framework (iBRMF) and critical skills, tools, business and operational metrics for each phase
- Understand how to increase business relationship maturity based on where you are today and how the BRM role matures as the BRM practice becomes more entrenched in the organization’s DNA
- Understand the value of BRM planning and creation tools such as voice of customer (VoC), critical to quality (CTQ), the Kano model, value stream mapping, SIPOC, Gemba walk, capability roadmapping and gathering business requirements
- Learn how to perform a value-based project assessment
- Understand the role of the IT Business Relationship Manager in Organizational Change Management
WHO SHOULD ATTEND?
- Individuals involved in strategic development, marketing, business analysis, business case development, planning transition, or business process design
- A BRM can come from a range of IT-focused backgrounds such as senior project managers, senior IT service portfolio managers, business analysts, or anyone who has managed an IT service provider organization
- Anyone interested in maximizing business value (Business Relationship Managers or those in similar roles, Quality Managers and Service Level Managers)
PREREQUISITES
There are no prerequisites for this course.
EXAM & CERTIFICATION
This course prepares participants for the exam leading to the IT Business Relationship Manager (IT-BRM®)Certification granted by Professional Designations:
- Exam is 1 hour; multiple-choice; closed book
- You will receive an exam voucher for the web-based exam, to be scheduled after the course
- A passing mark of 65% is required to receive your certificate
COURSE E-MATERIALS
Material for this course will only be provided as downloadable soft copy files that can be viewed on a variety of devices. Attendees may print a hard copy of the files in whatever format best meets their needs, and can use the files under the Pink Elephant Terms of Use.
All attendees are given access to Pink Elephant’s learning portal, which contains numerous value-added documents, e-files and enriching learning materials.
Integrated Service Management Essentials
COURSE OVERVIEW
No other course provider gives you an 'integrated' view of IT Service Management (ITSM) – a must have in today’s turbulent business environment. This includes a unique 'Full Stack' view of DevOps, which is a necessity to successfully enable improved quality, higher speed and a reduction in costs.
IT organizations are constantly challenged to improve the way services are delivered in respect to quality, speed and cost. In response to these ongoing pressures, organizations have long turned to ITSM frameworks such as ITIL® to improve the quality and value of their service delivery capabilities.
In addition to ITIL, recent trends and market pressures have introduced new models, methods and concepts designed to further accelerate traditional IT management practices such as project management, software development and service delivery. However, many organizations find that these practices are leveraged in isolation by different teams. This leads to competition for resources – creating conflict and distracting management focus, rather than collaborating and gaining the benefit of integration.
The Integrated Service Management Essentials certification course adds to your knowledge of proven ITSM capabilities and demonstrates how the practices of Lean, Agile and DevOps work together with ITIL processes to enable successful outcomes, remove waste, lower costs and increase business value.
The course promotes the view that an 'integrated' approach to managing these practices is needed (and explains exactly how), and that it is not a matter of “which one do we choose?”
LEARNING OUTCOMES
By the end of this certification course, you will be able to articulate:
- The concept of integrated service management in relation to business goals
- The scope, benefits and key touch points of integrated service management in respect to how ITIL, Lean, Agile, DevOps and organizational change management practices collectively revitalize your service management initiative, enable process acceleration, reduce risk, lower costs and deliver customer value
- The differences in perspective and focus of a technology versus a service outcome-focused organization
- The core service management lifecycle stages and processes as defined by ITIL and how they are enabled or modified by other models such as Agile and DevOps
- The core elements of Lean thinking, value stream mapping and process improvement
- Agile project management practices, including Scrum roles and processes
- How the principles and automated practices of continuous delivery, integration and deployment improve speed to value and reduce risk
- The key principles of 'DevOps – The Full Stack' in respect to improved collaboration, continuous delivery and automation
- How organizational change management practices can be applied to achieve success with major cultural transformations
WHO SHOULD ATTEND?
This class is designed for anyone working in an IT organization with a role in service management, operations, project management, software development, management and leadership.
PREREQUISITES
There are no mandatory prerequisites. Work experience in IT services is recommended.
EXAM & CERTIFICATION
This course prepares participants for the examination leading to the Integrated Service Management Essentials certificate, granted by Professional Designations:
- Exam is 1 hour; multiple-choice; closed book
- You will receive an exam voucher for the web-based exam, to be scheduled after the course
- 12 PDUs are awarded
COURSE E-MATERIALS
Material for this course will be provided in downloadable soft copy. However, if you prefer, you may print the files according to the Pink Elephant Terms of Use.
Lean IT Kaizen: Implementing Lean IT Practices
COURSE OVERVIEW
This Lean IT Kaizen Certification course is one of four courses included in the new Lean IT certification program defined by the Lean IT Association. The Foundation level course is a mandatory requirement for all other levels within the certification scheme.

COURSE OVERVIEW
This course prepares you for the exam leading to the Lean IT Kaizen Certificate.
What is “Kaizen”? It is an improvement philosophy in which continuous, incremental improvement occurs over a sustained period of time, creating more value and less waste, resulting in increased speed, lower costs and improved quality.
This is a practical and hands-on 3-day course that teaches and equips individuals to define, facilitate and lead Lean IT Kaizen improvement initiatives. The course teaches students how to effectively use the Six Sigma DMAIC (Define, Measure, Analyze, Improve, Control) improvement model leveraging the Lean A3 problem identification and planning tool to complete a full improvement cycle.
This certification course provides you with the knowledge, skills and methodology required to identify, plan and implement incremental service and process improvements focused on improving the efficiency and effectiveness of any process or value stream.
To learn about the other courses in the Lean IT Certification program, click here.
LEARNING OUTCOMES
The 3-day course is very comprehensive and teaches you how to be a highly effective Lean Kaizen Lead. During the course you will:
- Understand Lean principles related specifically to leading a Kaizen event
- Understand how to apply the Lean A3 tool to support continual improvement
- Gain practical how-to knowledge of how to use of the Six Sigma DMAIC improvement model as a structured improvement methodology
- Learn about improvement scoping and validation
- Learn how to gain voice of customer input and establish critical to quality requirements
- Learn how to apply and use Value Stream Mapping (VSM) techniques to identify process waste and speed improvement opportunities
- Understand how to use root cause analysis techniques to support problem analysis
- Learn how to identify, select and use various improvement options
- Understand how to establish effective controls
- Understand how to establish methods to improve quality and mistake proof future process activities
WHO SHOULD ATTEND?
The course is designed for IT practitioners interested in expanding their practical knowledge and skills to lead targeted Lean improvement initiatives focused on continual service improvement, including:
- Managers tasked with department level process improvements
- Business analysts
- Project managers
- Software developers
- Quality assurance managers
- IT Consultants
- Any roles responsible for quality, efficiency and continual service improvement
PREREQUISITES
For this course you are required to have successfully attained your Lean IT Foundation Certificate. You will need to provide us with a copy of your certificate upon registration in order to be admitted into this course. To look at available dates for the Lean IT Foundation Certification Course, click here.
EXAM & CERTIFICATION
- This course prepares you for the examination leading to the Lean IT Kaizen Certificate. It is a 90 minute, 40 question, multiple-choice exam. You must attain a passing mark of 65% to attain your certificate.
- For traditional, live classroom and onsite presentations the exam is scheduled during the last day of class. For virtual online instructor-led courses you will receive an exam voucher to take the exam online any time after you have completed the course. The Lean IT Kaizen examination is administered and marked by APMG.
- You will attain 19 professional development units (PDUs) for Project Managers
COURSE E-MATERIALS
Material for this course will only be provided as downloadable soft copy files that can be viewed on a variety of devices. Attendees may print a hard copy of the files in whatever format best meets their needs, and can use the files under the Pink Elephant Terms of Use.
RECOMMENDED PRE-READING
Materials included with this course provide a very good overview of the concepts and principles, and adequately prepare attendees for the exam. For those seeking to expand their knowledge further, we recommend the following publications and articles:
- The Lean Six Sigma Pocket Toolbook — Michael L. George, John Maxey, David Rowlands and Malcolm Upton
- Managing to Learn — John Shook
You can purchase these recommended readings from the following sources:
ITIL 4 Specialist – Create, Deliver & Support
COURSE OVERVIEW
The ITIL® Specialist – Create, Deliver & Support (CDS) is one of five courses needed to achieve ITIL 4’s Managing Professional (MP) designation.

This 3-day course covers the core service management activities and expands beyond the current scope of ITIL v3 to cover the ‘creation’ of services.
The course agenda covers the following ITIL 4 practices to help you understand the major factors that contribute to the successful creation, delivery, and support across ITIL’s new service value system (SVS) business model:
- Service design price and orchestration
- Software development and management
- Deployment management
- Release management
- Service validation and testing
- Change enablement
- Ensuring stakeholder satisfaction
- Service Desk
- Incident management – detection and resolution
- Problem management
- Knowledge management
- Service level management
- Monitoring and event management
LEARNING OUTCOMES
- Understand how to plan and build a service value stream to create, deliver, and support services:
- Learn the concepts and challenges that relate to organizational structure, team capabilities, roles, and culture across the SVS
- Understand the value of positive communications
- Understand the planning and management of resources in the SVS
- Understand the value and use of IT across the SVS
- Discover how relevant ITIL practices contribute to creation, delivery, and support across the SVS and value streams:
- Learn how to design, develop, and transition a value stream using ITIL practices
- Learn how to better provide user support using ITIL practices
- Learn how to create, deliver, and support services:
- Discover how to prioritize, structure, and coordinate work and activities
- Understand buy versus build considerations, sourcing options, and service integration management (SIAM)
WHO SHOULD ATTEND?
This course is aimed at IT service management practitioners who are seeking to obtain the ITIL Managing Professional (MP) designation, and/or responsible for the operation of IT-enabled and digital services and for end-to-end support and delivery.
Roles include: Service Desk Directors/Managers; IT Infrastructure & Support Directors/Managers; Problem, Change, and Release Managers; DevOps Directors/Managers; Continual Improvement Program/Project Directors/Managers; Senior Service & Support Analysts; Process/Practice Owners; Service Level Management Directors/Managers.
PREREQUISITES
For this course you are required to have successfully attained your ITIL 4 Foundation certificate. You will need to provide us with a copy of your certificate upon registration in order to be admitted into this course. To look at available dates for the ITIL 4 Foundation certification course, click here.
EXAM & CERTIFICATION
- The exam is administered by PeopleCert.
- The exam is a 90-minute, 40-question, multiple-choice exam scheduled on the last day of the course, and is administered by an independent examination body. For online courses, the exam may be scheduled and completed online.
- A passing mark of 70% is required to receive your certificate. An exam review is included in the course to help prepare attendees for the final exam.
- You will attain 18 professional development units (PDUs) for Project Managers.
COURSE E-MATERIALS
Material for this course will only be provided as downloadable soft copy files that can be viewed on a variety of devices. Attendees may print a hard copy of the files in whatever format best meets their needs, and can use the files under the Pink Elephant Terms of Use.
ITIL 4 Strategist – Direct, Plan & Improve
COURSE OVERVIEW
The ITIL® Strategist – Direct, Plan, and Improve (DPI) course is “shared” course between two designation streams – the ITIL Managing Professional (MP) and the ITIL Strategic Leader (SL).

This 3-day course provides IT practitioners with the practical skills necessary to create a ‘learning and improving’ IT organization with a strong and effective strategic direction.
The DPI course focuses on these key ITIL 4 practices:
- Continual improvement
- Measurement and reporting
- Portfolio management
- Organizational change management
- Risk management
Another major component of the course includes learning about the impact of Agile and Lean ways of working and how these methodologies can be leveraged to your organization’s advantage. The course provides practical and strategic elements for planning and delivering continual improvements with necessary agility.
LEARNING OUTCOMES
- Understand the key concepts of Direct, Plan, and Improve
- Understand the scope of what is to be directed/planned and how to use key principles and methods of planning:
- Learn how to cascade goals and requirements
- Learn how to define effective policies, controls, and guidelines
- Learn how to place decision-making authority at the correct level
- Understand the role of governance, risk, and compliance (GRC) and how to integrate with the service value system (SVS)
- Discover how to use the key principles and methods of continual improvement for all types of improvements:
- Learn how to use the ITIL continual improvement model to improve the service value system
- Learn how to identify assessment objectives, outputs requirements, and criteria as well as how to select an appropriate assessment for a particular situation
- Learn how to define and prioritize desired outcomes
- Learn how to build, justify, and sell a business case
- Learn how to conduct improvement reviews and how to embed continual improvement at all levels of the SVS
- Discover how to use the key principles of organizational change management to:
- Identify and manage different stakeholder types
- Learn how to establish effective channels for feedback and communication
- Learn how to develop effective interfaces across the value chain
- Understand how to use the key principles and methods of measurement and reporting in directing, planning, and improvement
- Learn how to direct, plan, and improve value streams and practices:
- Understand the differences between value streams and practices while learning how to select and use the appropriate techniques to direct, plan, and improve them
WHO SHOULD ATTEND?
This course is aimed at IT leaders and managers of all levels of the organization who are seeking to obtain the ITIL Managing Professional (MP) designation or the ITIL Strategic Leader (SL) designation, and/or who are involved in shaping IT direction and strategy.
PREREQUISITES
For this course you are required to have successfully attained your ITIL 4 Foundation certificate. You will need to provide us with a copy of your certificate upon registration in order to be admitted into this course. To look at available dates for the ITIL 4 IT Foundation Certification Course, click here.
EXAM & CERTIFICATION
- Exam is administered by PeopleCert.
- The exam is a 90-minute, 40-question, multiple-choice exam scheduled on the last day of the course and is administered by an independent examination body. For online courses, the exam may be scheduled and completed online.
- A passing mark of 65% is required to receive your certificate. An exam review is included in the course to help prepare attendees for the final exam.
- You will attain 18 professional development units (PDUs) for Project Managers.
COURSE E-MATERIALS
Material for this course will only be provided as downloadable soft copy files that can be viewed on a variety of devices. Attendees may print a hard copy of the files in whatever format best meets their needs, and can use the files under the Pink Elephant Terms of Use.
ITIL 4 Specialist – Drive Stakeholder Value
COURSE OVERVIEW
The ITIL® Specialist: Drive Stakeholder Value (DSV) course is one of five courses required to achieve ITIL 4’s Managing Professional (MP) designation.

This course is ideal for anyone who wants to gain a firm grasp of the various types of interactions between a service provider and their customers, users, suppliers, and partners.
The core concept behind DSV is to provide an understanding of how to convert demand into value through IT-enabled services. The course covers key topics like service level-agreement design, multi-supplier management, relationship management, customer and user experience design, customer journey mapping, and more. Individuals can expect to walk away with the tools required to drive user engagement and boost internal and external stakeholder satisfaction.
The DSV course focuses on these key ITIL 4 practices:
- Relationship management
- Portfolio management
- Service request management
- Supplier management
- Business analysis
- Service level management
- Service catalog management
- Service Desk
- Business relationship management
LEARNING OUTCOMES
- Understand how customer journeys are designed:
- Learn the ways to design and improve customer journeys
- Understand how to target markets and stakeholders:
- Learn the characteristics of markets
- Learn marketing activities and techniques
- Learn how to describe customer needs as well as internal and external factors that affect these
- Learn how to identify service providers and explain their value propositions
- Understand how to foster stakeholder relationships:
- Learn how to analyze customer needs
- Learn about and how to use communication and collaboration activities and techniques
- Understand how to align expectations and agree upon details of service:
- Learn how to plan for value creation
- Learn how to negotiate and agree service utility, warranty, and experience
- Understand how to onboard and off-board customers and users:
- Learn different approaches to mutually elevate customer, user, and service provider capabilities
- Learn how to prepare onboarding and off-boarding plans
- Learn how to develop user engagement and delivery channels
- Understand how to act together to ensure continual value co-creation (service consumption/provisioning):
- Learn how users can request services
- Learn the methods for encouraging and managing customer and user feedback
- Learn how to foster a service mindset (attitude, behavior, and culture)
- Understand how to realize and validate service value:
- Learn methods for measuring service usage and customer and user experience and satisfaction
- Learn the different types of reporting of service outcome and performance
WHO SHOULD ATTEND?
This course is aimed at individuals in management and service management roles who have a responsibility for the above noted practices as well as individuals who want to acquire the ITIL Managing Professional (MP) designation.
Roles include:
- Software Engineer/Developer
- Systems Engineer
- Service Delivery Manager
- DevOps Manager/Specialist
- Solution Architect
- Infrastructure Engineer
- IT Service Management Professional
- Release and Deployment Manager
PREREQUISITES
For this course you are required to have successfully attained your ITIL 4 Foundation certificate. You will need to provide us with a copy of your certificate upon registration in order to be admitted into this course. To look at available dates for the ITIL 4 Foundation Certification Course, click here.
EXAM & CERTIFICATION
- The exam is administered by PeopleCert.
- The exam is a 90-minute, 40-question, multiple-choice exam scheduled on the last day of the course and is administered by an independent examination body. For online courses, the exam may be scheduled and completed online.
- A passing mark of 70% is required to receive certificate. An exam review is included in the course to help prepare attendees for the final exam.
COURSE E-MATERIALS
Material for this course will only be provided as downloadable soft-copy files that can be viewed on a variety of devices. Attendees may print a hard copy of the files in whatever format best meets their needs, and can only use the files under the Pink Elephant Terms of Use.
ITIL 4 Specialist - High Velocity IT
COURSE OVERVIEW
The ITIL® Specialist – High Velocity IT (HIT) course is one of five courses required to achieve ITIL 4’s Managing Professional (MP) designation.

As organizations use information and related technologies to do business differently, the ability to rapidly launch new products and services to keep up with the competition becomes critical. To compete in this high–velocity environment, organizations must greatly intensify their agility, speed, cost–effectiveness, and responsiveness.
This three-day course encompasses the ways in which organizations and digital operating models function in high–velocity environments, with a focus on the quick delivery of products and services to gain maximum business value.
This qualification will provide IT practitioners with an understanding of working practices like Agile and Lean, and technical practices and technologies such as cloud, automation, and automatic testing.
The HIT course focuses on these key ITIL 4 practices:
- Architecture management
- Business analysis
- Deployment management
- Service validation and testing
- Software development and management
- Availability management
- Capacity and performance management
- Infrastructure and platform management monitoring and event management
- Problem management
- Service continuity management
- Relationship management
- Service design
- Service desk
- Information security management
- Risk management
LEARNING OUTCOMES
- Understand the concepts regarding the high-velocity nature of the digital enterprise, including the demands it places on IT:
- Learn when the transformation to high-velocity IT is desirable and feasible
- Understand the digital product life cycle in terms of the ITIL ”operating model“
- Understand the importance of the ITIL guiding principles and the other fundamental concepts for delivering high-velocity IT
- Discover how to contribute to achieving value with digital products
- Learn how the service provider ensures valuable investments are achieved
- Learn how the service provider ensures fast deployment is achieved
- Learn how the service provider ensures resilient operations are achieved
- Learn how the service provider ensures co-created value is achieve
- Learn how the service provider ensures assured conformance is achieved
WHO SHOULD ATTEND?
This course is aimed at individuals in management and service management roles who have a responsibility for the above noted practices as well as individuals who want to acquire the ITIL Managing Professional (MP) designation.
Roles may include:
- Customer/User Experience (CX) Managers/Designers
- Account Managers
- Service Delivery Managers
- Service Level Managers
- Enterprise/Service and Solution Architects
- Business Analysts
- Project Managers
- Portfolio Managers
- Supplier Relationship Managers
- Vendor Managers
- Contract Managers
PREREQUISITES
For this course you are required to have successfully attained your ITIL 4 Foundation certificate. You will need to provide us with a copy of your certificate upon registration in order to be admitted into this course. To look at available dates for the ITIL 4 Foundation Certification Course, click here.
EXAM & CERTIFICATION
- The exam is administered by PeopleCert.
- The exam is a 90-minute, 40-question, multiple-choice exam scheduled on the last day of the course and is administered by an independent examination body. For online courses, the exam may be scheduled and completed online.
- A passing mark of 70% is required to receive certificate. An exam review is included in the course to help prepare attendees for the final exam.
COURSE E-MATERIALS
Material for this course will only be provided as downloadable soft-copy files that can be viewed on a variety of devices. Attendees may print a hard copy of the files in whatever format best meets their needs, and can only use the files under the Pink Elephant Terms of Use.
Organizational Change Management Foundation
COURSE OVERVIEW
Change is a constant in today’s dynamic and hyper-competitive business world.
Business leaders and line managers MUST be equipped with the right skills and knowledge to effectively lead transformational change.
What is often ignored or forgotten when leading a change initiative is the people and cultural side of change, resulting in 70% of change initiatives failing (according to the Kotter Institute). Don’t be on the wrong side of that statistic!
There are two major factors that contribute to change not being successfully implemented. The first is that the change process is not managed effectively, and the second is because people impacted by the change are not guided effectively.
The Organizational Change Management Foundation Certification course is a 3-day program that equips you with the knowledge and tools to understand transformational leadership and change, guidance on gaining employee commitment and overcoming resistance, and techniques to inspire your staff to embrace change and sustain it to keep your organization moving in the right direction.
The course also fully prepares you for the exam leading to the Change Management Foundation Certification.
LEARNING OUTCOMES
During the course, there are four major areas covered to ensure that you understand the concepts, terms, principles, models and approaches for effectively leading and managing the people side of change:
- Change & The Individual
- Change & The Organization
- Communication & Stakeholder Engagement
- Change Management In Practice
Within these four major areas, there are several learning outcomes:
- Understand how individuals process change
- Identify key drivers of an organization’s culture, and recognize different types of change processes
- Recognize the people and cultural side of change, and know how to help people deal more effectively with change, maintaining their commitment and bringing them successfully through the change process
- Explain how individuals are impacted by change, different ways they may respond to change situations and how learning processes help them adapt
- Understand how organizations work; how the process of organizational change occurs and the typical roles that collaborate to deliver successful change
- Outline important aspects of how to build and equip a change team to improve effectiveness
- Understand the key concepts of, and practices for unfreezing and refreezing change
WHO SHOULD ATTEND
This course is designed for those leading, managing and supporting organizational change initiatives including:
- C-level leaders
- Change Leaders – VPs, Directors, Senior Managers
- Program, Project and Business Managers
- Business Change Managers (Change Agents)
- Business Analysts
- Development and Planning Managers
- HR and Organizational Development Practitioners
- Consultants and Facilitators
- Individuals aspiring to become effective leaders of change
PREREQUISITES
There are no prerequisites for this course.
EXAM, CERTIFICATION, DESIGNATION & AWARDS
- The closed-book, 40 minute exam consists of 50 multiple choice questions, and requires a passing grade of 50% (25 marks of 50) to receive the Organizational Change Management Foundation Certification. This examination is administered and marked by APMG.
- You will attain 21 professional development units (PDUs) for Project Managers with Project Management Institute (PMI)
- The program qualifies for ACMP (Association of Change Management Professionals) and CMI (Change Management Institute) credits
- Another very exciting component is that if you pass the exam you
also qualify for a designation from either CMI, or
ACMP.
Note: The designation is a separate process, not included with this course offering.
COURSE E-MATERIAL
Material for this course will only be provided as downloadable soft copy files that can be viewed on a variety of devices. You may print a hard copy of the files in whatever format best meets your needs, and use the files under the Pink Elephant Terms of Use.
SUPPLEMENTARY COURSE READING & ORGANIZATIONAL CHANGE MANAGEMENT SUPPORT
Materials included with this course provide a very good overview of the concepts and principles, and fully prepare you for the exam. For those seeking to expand their knowledge further, we recommend the following publications, associations and websites:
- Change Management Institute
- Change Management Body of Knowledge (CMBoK) – Change Management Institute
- The Association for Change Management Professionals
- The Standard for Change Management
- APMG-International
WE ALSO RECOMMEND
For those participants interested in continuing their organizational change management learning, we recommend you take the next step – the 2 Day Organizational Change Management Practitioner course and certification, once you have passed the Organization Change Management Foundation exam. Click here for the course outline, dates, locations.etc.
Pre-Conference Certification Courses | Dates |
---|---|
ITIL 4 Foundation | February 15-16, 2020 |
Lean IT Foundation: Understanding Lean IT Principles & Objectives | February 15-16, 2020 |
Post-Conference Certification Courses | Dates |
IT Business Relationship Manager | February 20-22, 2020 |
ITIL 4 Strategist – Direct, Plan & Improve | February 20-22, 2020 |
ITIL 4 Specialist – Create, Deliver & Support | February 20-22, 2020 |
ITIL 4 Foundation | February 20-21, 2020 |
Integrated Service Management Essentials™ | February 20-21, 2020 |
Lean IT Kaizen: Implementing Lean IT Practices | February 20-22, 2020 |
Organizational Change Management Foundation | February 20-22, 2020 |
New Feature For Pink20 – Mid-Conference Courses!
Need to prioritize your ITSM training over attending the conference? Take advantage of our NEW mid-event certification course packages and still feel part of Pink20!
Attend any of the courses listed below and not only you will receive the best training in the industry, you will also have access to all three conference networking receptions (Sunday, Monday & Tuesday evening).
Mid-Conference Certification Courses | Dates |
---|---|
NEW! ITIL 4 Managing Professional (MP) Transition | February 17-21, 2020 |
Call us at 1-888-273-PINK (+1-905-331-5060) and we’ll help you choose which course will be most helpful with your current work priorities.