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PinkVERIFY™

PinkVERIFY is an internationally recognized IT Service Management (ITSM) tool suite assessment service. It was created in 1998 to:

This certification allows vendors and service providers to hold a valid PinkVERIFY trademark licence and use the PinkVERIFY logo for marketing purposes.

With the aid of Pink Elephant’s experienced consultants, PinkVERIFY is a service that objectively assesses a software tool’s enabling features against ITIL terminology, functionality, integration and workflow requirements for the following 16 ITSM processes:

Asset Management
Availability Management
Capacity Management 
Change Management
Event Management
Financial Management
Incident Management
IT Service Continuity Management

Knowledge Management
Problem Management
Release & Deployment Management
Request Fulfillment 
Service Asset & Configuration Management
Service Catalog Management
Service Level Management
Service Portfolio Management


If you’re a practitioner:

PinkVERIFY helps you identify ITSM tools that support your use of ITIL processes.

It gives you confidence that the tool has achieved a level of alignment with the ITIL processes, through its workflows, functionality, terminology and documentation for up to 16 ITIL processes.

This elite certification is not only held in the highest regard among the ITSM community, but it is a beacon of quality and trust. All tools that achieve PinkVERIFY status are awarded with a certificate of pass, as well as the ability to put Pink Elephant’s PinkVERIFY logo on marketing materials. When choosing a tool, be sure to look for the PinkVERIFY certificate of approval or the PinkVERIFY logo.

Download Pink’s white paper to read more information about toolset compatibility considerations.

Download our self-assessment questionnaires to compare toolsets against the minimum functional criteria. 

View the list of toolsets here.

Contact Lisa Lyons today at:

If you’re a software vendor:

PinkVERIFY is recognized throughout the IT community as the assessment certification to achieve for your ITSM toolset. Since 1998, your prospective customers have looked at the PinkVERIFY tool list as the first step in identifying products for their short list.

It provides you with a process to demonstrate and certify your product’s ITIL compatibility for up to 16 processes, for workflows, functionality, terminology and documentation against general platform, core and integration criteria. 

This elite certification is not only held in the highest regard among the ITSM community, but it is a beacon of quality and trust. All tools who achieve PinkVERIFY status are awarded with a certificate of pass that you can proudly display within your organization, a letter of certification, as well as the ability to put Pink Elephant’s PinkVERIFY logo on your marketing materials.

Download Pink’s white paper that describes the service and provides information about how you can certify your tool. 

Download and complete our self-assessment questionnaires to discover how your tool matches up to ITIL.

View the list of toolsets here.

Contact Lisa Lyons today at: